Top 6 White Label Web Development Companies & 5 Benefits for Digital Agencies
Using a white label development service is a way for digital agencies to increase their capabilities technologically without building a development department within the organization.
For this shortlist, the following criteria were considered: Clutch company profile, websites, services offered, certifications, technical expertise, and publicly available data about agency collaboration/white label collaboration.
Top 6 white label web development companies for digital agencies
- White Label Website Development, for agency-branded website design, development and maintenance
- Cleveroad, for custom websites and advanced digital solutions
- WPWeb Infotech, for WordPress, ecommerce and CMS solutions
- Capital Numbers, for wide-range of web, cloud, software and AI engineering
- Multidots, for enterprise WordPress development
- rtCamp, for large-scale WordPress and publishing solutions
1. White Label Website Development
Website: whitelabelwebsitedevelopment.com
White Label Website Development provides website design and development under an agency's own brand. Its services include WordPress development, WooCommerce development, landing page design, SEO-friendly web development, website audits, and ongoing website maintenance.
The company works behind the agency's brand with NDA-friendly delivery and dedicated project management. This makes it relevant to agencies that need additional website production capacity while retaining their client relationships and branding.
2. Cleveroad
Founded in: 2011
Headquarters: New York, United States
Hourly Rate: $25-$49/hour
Industry Expertise: Healthcare, FinTech, logistics, education, retail, media
Reviews: 81 reviews on Clutch, average rating 4.9/5
Cleveroad provides custom web development, cloud services, AI development, UI/UX design, QA, and IT staff augmentation. Cleveroad would be a good choice for those agencies that receive client inquiries requiring more than just creating basic corporate websites.
By offering web app development service, agencies get access to engineering services for SaaS, portals, APIs, cloud software, and any other custom web products.
Cleveroad is also an ISO company, with certificates on ISO 9001 for Quality Management and ISO 27001 for Information Security. This may come in handy when an agency is working with enterprises, healthcare providers, or FinTech companies.
3. WPWeb Infotech
Founded in: 2015
Headquarters: Ahmedabad, India
Hourly Rate: Under $25/hour
Industry Expertise: eCommerce, healthcare, financial services, IT, retail
Reviews: 87 reviews on Clutch, average rating 5.0/5
WPWeb Infotech provides expertise in WordPress, Drupal, WooCommerce, Shopify, PHP, Laravel, React, and associated technologies.
It provides services such as frontend and backend development, CMS projects, eCommerce, QA, UI/UX, integration, and maintenance under its white label services category. Hence, it is pertinent to marketing/design agencies that require a team of developers for their brand.
The company claims ISO 9001 and ISO 27001 accreditation and awards in WordPress and PHP development categories.
4. Capital Numbers
Founded in: 2012
Headquarters: Kolkata, India
Hourly Rate: $25-$49/hour
Industry Expertise: Financial services, healthcare, eCommerce, IT, insurance
Reviews: 237 reviews on Clutch, average rating 4.8/5
Capital Numbers incorporates both web development and software engineering for SaaS, AI, cloud, DevOps, QA, API development, and data engineering services.
This wide variety of services offered by the organization could allow agencies to keep projects where their client's needs expand beyond a website to include a dashboard, customer portal, bespoke backend, AI function, or enterprise integration.
Capital Numbers is ISO 9001 and ISO 27001 certified and compliant with SOC 2 Type II. Capital Numbers is also a publicly held company listed on the Bombay Stock Exchange.
5. Multidots
Founded in: 2009
Headquarters: Austin, United States
Hourly Rate: $50-$99/hour
Industry Expertise: Media, marketing, education, hospitality, manufacturing, nonprofit
Reviews: 34 reviews on Clutch, average rating 4.9/5
Multidots' expertise lies in enterprise WordPress, large scale migrations, CMS upgrade, and high traffic content platform.
The firm also possesses firsthand experience in working with white-label agency collaborations. Hence, it is appropriate for agencies who work on strategy, design or marketing but require external engineering capabilities for enterprise WordPress delivery.
Multidots is a VIP Gold Partner for WordPress and has been recognized by Clutch & Inc. 5000.
6. rtCamp
Founded in: 2009
Headquarters: Atlanta, United States
Hourly Rate: $50-$99/hour
Industry Expertise: Media, publishing, eCommerce, IT, marketing
Reviews: 16 reviews on Clutch, average rating 4.8/5
rtCamp offers specialized expertise in enterprise WordPress, digital publishing, e-commerce, migration, and managed web services.
The white label and dedicated developer offerings from rtCamp may enable agencies that require additional WordPress resources but do not want to hire more staff.
rtCamp is a WordPress VIP Gold Agency Partner and contributor to many WordPress Core releases. Thus, the company is highly pertinent to challenging WordPress projects.
What are the 5 main benefits of white label web development?
1. Expand services without permanent hiring
The marketing, SEO, branding, or design agency can receive frequent requests regarding the websites or web services.
White label collaboration gives the ability to the agency to perform such tasks without creating a full-fledged development team. External programmers are brought in where needed, saving money on idle resources.
2. Accept more complex client projects
The needs of the client could go beyond a marketing website. These could include client dashboards, payments processing, CRM, booking logic, SaaS applications, and other custom-made internal applications.
Having a competent development partner will enable the agency to take on these projects without having to refer the client elsewhere.
3. Scale capacity around demand
The workloads at the agency vary depending on the year. There could be several major launches and then some downtime afterwards.
White label design provides the agency with room to boost technical capacity when there is much work and cut down on capacity afterwards.
4. Start development faster
Internal hiring of developers consists of several stages, such as recruitment, interviewing, evaluation, and onboarding.
Since an existing partner already has experienced engineers, QA experts, project managers, and delivery procedures, there might be less time between signing of the client agreement and project launch.
5. Access specialized technical expertise
There are times when some projects need people with skills that aren’t used by the agency frequently; skills like React development, AWS architecture, DevOps, QA automation, enterprise WordPress, and API engineering.
Collaboration through white-labeling will allow the agency to have these kinds of people for their projects.
How should agencies choose a white label web development partner?
Price is not necessarily the deciding factor for the success of the collaboration. Some agencies should consider the following criteria before making their choice:
- Technical suitability. Is there any proof that the vendor has completed similar projects in the past?
- Confidentiality. Make sure you understand what the non-disclosure agreement means, how the vendor communicates with its clients, who owns the intellectual property rights, and portfolio limitations.
- The delivery process. Set clear guidelines as to QA process, project management, deployment, amendments, and support.
- Vendor reputation. Research reviews by other clients and current Clutch scores.
In addition to that, Canadian agencies need to make sure that time zones match, as well as response and escalation processes.
Final considerations
The following white-label web development options will help agencies scale their delivery capabilities without forming a big and full-time engineering team.
Cleveroad and Capital Numbers specialize in general product engineering, WPWeb Infotech concentrates primarily on web and CMS development, and Multidots and rtCamp develop enterprise-grade solutions for WordPress.
It all boils down to which services you will be selling to your customers and what technologies will be required in the project.